We as a team, and as a family, are thrilled to announce that we have appointed a new Senior Vice President of Sales, Mr. Trevor Redpath!

Trevor is not new to Semper Foods and boasts an impressive background in food distribution, along with a wealth of experience in leading teams and driving growth. Let’s take a closer look at what this means for our organization.

The Senior Vice President of Sales will be responsible for setting and executing a strategic sales plan that will enable us to reach our goals and objectives in 2023 and the many years to come. This includes developing strategies related to pricing, product positioning, customer segmentation, and account management. He will also be responsible for ensuring the execution of these strategies across the entire organization, as well as measuring and reporting on their success.

Having a dedicated individual whose sole focus is sales strategy can bring many benefits to our organization. Firstly, they can ensure that all departments are working together toward the same goals; this means that marketing, operations, finance, and customer service can all collaborate more effectively toward achieving sales objectives. This will be particularly important as we look forward to a significant expansion in our sales team this coming year.

Secondly, the Senior VP can focus on developing relationships with key customers; this helps us stay ahead of the competition by providing personalized solutions to their needs and strengthening those relationships over time.

Lastly, they can help identify potential opportunities in new markets or customer segments; this will help us grow our business even further by reaching out to untapped customer bases that may not have been considered before.

We’re excited about the potential growth opportunities that come with appointing a Senior Vice President of Sales for our organization. Not only does it give us an experienced leader who understands food distribution and knows how to drive sales performance across multiple customer segments, but it also helps us ensure that all departments are working towards common goals so we can maximize our success.

Congratulations to our friend and new Senior Vice President! We look forward to what you can do for this company!