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Blogs/ Announcements/ A New Chapter of Growth

A New Chapter of Growth

Posted on October 26, 2021 · By: SFadmin · Announcements

The concept of growth is something that is constantly on the minds of many business owners and employees alike. However, for some people, the ability to achieve ‘growth’ can seem highly difficult or even outright elusive. Whether you are a salesperson looking to land that next sale, an accountant looking to streamline new cost savings, a marketing manager trying to fine tune a new marketing campaign, or even the business owner looking to expand and hire new employees, each and every one of these individuals are looking to ‘grow’ in one way or another.

When the topic of growth is brought up in a conversation, most people may tell you that they understand the focus of growth to fall on the CMO or other marketing leads. But, in today’s world it’s simply not that cut and dry. Marketing is of course critical to the growth of any business, but when looking to achieve growth on that ‘next level’ it becomes necessary to utilize someone…more. An individual who brings, not just a multitude of skills, but a blend of interdepartmental skills and understanding to the planning table. This is where someone like Jay Lopez comes in.

Jay is not new to Semper Foods. He has been an integral part of the Semper Team since day one as one of the three original founders. For the last 3.5 years he has served as the President of Semper Foods and today it is with the utmost respect and excitement that we announce Jay’s newly reformed title as Chief Growth Officer (CGO).

“By definition, a CGO is tasked with ensuring and managing a company’s growth; through metrics like revenue, social ROIs, and employee engagement. A qualified CGO will be able to collaborate, measure, and provide c-level support with growth initiatives, all in the name of expansion and results.” (Mondo.com). Simply put, the CGO is a hybrid type position that will help serve as the connective tissue across the different departments of the company. They track ‘The Big Picture’ and help put in place innovative practices and procedures that advance a business towards their goals and objectives in a way that, quite frankly, would be impossible to accomplish by any one division alone.

Most everyone has goals and ambitions. But, the ability to be able to convey such ambitions and to get others on board with them, while also sharing the vision can be an overwhelming task for some. Jay’s focus on not only a customer’s satisfaction, but also their overall experience has been a crucial part of the growth and success that Semper Foods has experienced. Customers are no longer satisfied with someone just ‘getting the job done.’ A successful CGO starts with an infrastructure in place that enables the business as a whole to operate to its full potential. They are prepared to re-engage customers, reinvigorate employees, and reshape practices in a way that revolutionizes current business practices and the customer experience.

Technology is ingrained in our daily lives, as well as our business operations and that is not going to change any time soon. The CGO must be able to understand the current technologies that are available and know what limitations may arise as they strive to integrate new practices, while improving and streamlining those that are already in place. Our current infrastructure that has been instrumental in our success, was built from the ground up, through the dedication and determination of Jay Lopez. No one is more in tune with our ability to grow and to overcome barriers. Such barriers to a business’s growth will always come up, there is unfortunately no way to avoid this. However, with Jay at the helm, Semper Foods has never been more prepared to combat these barriers than we are today. Please join us in not only congratulating Jay, but also in celebrating the new and exciting innovations that are sure to come for Semper Foods.

“Technology has always been a passion of mine, especially when it comes to advancing the business of Semper Foods. However, with the rapid growth we’ve been experiencing it’s now more important than ever before that we expand and evolve our technology in place to not just continue, but to further increase the rate of our growth.” – Jay Lopez, CGO

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