Today Semper Foods has the privilege to share our newest addition, Laura Zinger, pioneering as our Vice President of Sales Enablement and Marketing. Boasting over 15 years of sales and leadership expertise, including a remarkable 5-year tenure in protein market intelligence, Laura is a force to be reckoned with. We are honored to have her join our powerhouse team!

Recognized as a leading name in the industry, Laura brings unwavering energy and an insatiable drive for success to everything she is involved with. Her ability to adapt swiftly to the ever-changing business landscape is legendary, making her a perfect fit for the machine that is Semper Foods.

Having worked with Laura on previous projects, Semper Foods is no stranger to her competitive and energetic nature. In so many ways, we already see her as a member of our growing team of talent. We are confident that there is no one better fit for this new hybrid position.

Laura’s arrival as VP of Sales Enablement and Marketing marks a significant milestone for Semper Foods. She will use a strategic approach that aims to equip our growing sales team with the necessary resources, tools, and knowledge they will need as we rapidly grow. These efforts will help boost efficiency, productivity, and overall effectiveness in their sales journey.

As VP of Sales Enablement and Marketing, Laura will spend time streamlining processes across various departments within the company. This work will heavily impact marketing, product education, and training, enhancing the sales results and further cultivating talent.

In-house sales enablement will provide a laser focus on the knowledge and efficacy of sales talent. With entirely custom and ever-evolving content, training, and technology solutions, Semper sales professionals will constantly enhance their understanding of products, target audiences, and market trends. By fostering better collaboration and optimization of resources, our fantastic team will be ready to engage with more diverse clientele, create unbeatable customer experiences, and drive new and recurring revenue growth for the organization.

“I believe Sales Enablement is about providing the right personalized content at the right time during a sales cycle, empowering decision-makers with the information they need to make well-informed choices. At Semper Foods, our focus has always been on customer satisfaction and delivering more than just products – We are committed to providing value-driven food solutions tailored to our customer’s unique needs. Through expertly crafted content and comprehensive training on our services, we’ll be able to enable our reps further to enhance the value they bring to our customers and prospects. Making every interaction count and every new customer experience truly unforgettable.”
-Andrew Bennington, COO

Sales Enablement paired with Marketing will foster the ultimate experience we like to designate as ‘Consumer Enablement’. Not only will our team be uniquely equipped to provide incredible service to our customers, but those very customers will also feel better informed and educated on the products and services Semper Foods is providing. This combination will empower our clients and our team, creating long-lasting strategic partnerships in an ever-changing industry.

Laura’s esteemed reputation, extensive network, and expertise will supercharge the scalability of the initiatives she develops. With her at the helm, our team is poised to achieve remarkable success, exceeding the already exceptional level of customer service and innovation our clients have come to expect.

Hold on tight, because Laura is about to take the advancement and influence of Semper Foods to new heights! Get ready for captivating podcasts, enlightening webinars, and inspiring video interviews featuring top professionals from the industry. These bold initiatives will help position Semper Foods as a go-to source for thought leadership in the protein and broader foodservice landscape, in addition to our already trusted food service solutions.

Please join us in extending the warmest of welcomes to Laura Zinger. We are beyond excited to embark on this thrilling chapter together as we continue to forge ahead, both innovating and shaping the future of our business and industry.